Friday, December 18, 2020

2021 SEO

Technology...something apart of our everyday lives that is constantly changing and updating. Almost no way to get away from it, no matter how hard you try. Forcing you to adapt to the changes, and that especially goes for business owners. 

Search Engine Optimization (SEO) is one of the primary factors in helping businesses online. Thousands and millions of dollars are spent individually on SEO alone. But what's changing? What isn't?

Google is obviously one of, if not the largest of internet giants. Constantly updating their algorithms on how they determine which websites should be ranked. Content has been, and still is king. That's something that won't go away and should continue to be a focus point for any business that is trying to get traffic to their site.

But what's new?

How many times a week, or even a day do you ask Siri or Alexa a question? Millions of Alexa devices are in homes throughout the world, adding in Google and other voice controlled devices...and you can see where this is going.

We use these voice devices in every day language. Instead of a simple search on Google for maybe 2 keywords, we use conversation style questions to find info via voice search. So consider this, and think of ways to optimize with longer phrases.

This also is similar to predictive search, which is an adapting and improving addition to the average search user. AI driven features like Google Discover, allows a query without a user even performing the search. Content is recommended based on the users behavioral patterns (over time). It's an amazing and very interesting topic to learn more about. But just another aspect that is growing within search technology that can make or break your search rankings.

Backlinking, mobile-friendliness and other aspects are still vital, but there's something new almost every day. And it's extremely important to make yourself knowledgeable around the subject. And the good news is there is someone like Plano SEO and other experts throughout your region that do this work every day who can help do this for you!

1 comment:

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